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Keywords: Advertisement effectiveness
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2016) 48 (3): 156–162.
Published: 07 March 2016
...Prateek Maheshwari; Nitin Seth; Anoop Kumar Gupta Purpose – In today’s highly competitive business scenario, advertising symbolizes one of the key marketing activities. The purpose of this paper is to understand the relationship between advertisement effectiveness and consumer buying behavior...
