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Keywords: Advertising
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2015) 47 (5): 253–256.
Published: 06 July 2015
... a virtual site where collaborative partners can work on meaningful projects that address mutual needs has proven to be beneficial to all parties involved. The university has clearly benefited from the authentic advertising that alumni provide. Alumni have benefitted from opportunities to work...
Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (1992) 24 (4)
Published: 01 April 1992
...Alison Green In contrast with the accounts of those without line management responsibilities, gives a perspective of how men and women work together in the world of advertising sales. Highlights the fact that, in a highly competitive environment, putting together the best team possible to win...
