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Keywords: Banking industry
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Journal Articles
Journal Articles
Journal Articles
Industrial and Commercial Training (2014) 46 (2): 77–83.
Published: 25 February 2014
...-and-effect relationship among the variables data to be gathered longitudinally. Originality/value – To the best knowledge of the authors this study is the first attempt to survey the relationship and the effects of CRM processes on the service quality of banking industry in the context of Iran...

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