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Keywords: Brand names
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (1997) 29 (5): 158–165.
Published: 01 September 1997
... in a few minutes, stop boring”. Because image communicates, discusses what it takes to develop a good personal image through good appearance and investing in a genuine sustained charm. Maps out some strategies for companies to enhance their business image through establishing a brand name, designing...
