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Keywords: Channel effectiveness
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Journal Articles
Industrial and Commercial Training (2014) 46 (6): 293–301.
Published: 26 August 2014
... service Channel effectiveness Drivers of value Internal trust focus on the customer 63 per cent; product and service quality 42 per cent; need for innovation 38 per cent; talent retention 38 per cent; and operating efficiency 36 per cent. We often don’t build in a customer...

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