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Keywords: Co‐creation of value
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2013) 45 (5): 283–288.
Published: 05 July 2013
...‐creation of value with consumers instead of co‐creation of value for consumers is a new strategy for organisational development. The purpose of this paper is to investigate social factors introduced through social media to sport organisations in the co‐creation of value with fans. Design...
