...John M.T. Balmer; Edmund R. Gray Recent environmental trends are forcing senior managers to give greater import to corporate identity and corporate communications. They are discovering that conventional methods of redressing identity problems are becoming progressively less effective because...

... and future direction of personnel management, they would wish to research the SME sector. The researchers, part of the charity of the Professional Development Foundation, sampled over 300 companies, and this article reflects the findings relating to internal, corporate communications. Not unnaturally, SMEs...

... of business communication as a speciality is evident in many companies worldwide. © MCB UP Limited 1996 Communications Corporate communications Training For example, in different internal audit workshops around the United States, several innovative approaches to improving oral...