...Yoram Mitki; Ram Herstein Purpose To present the role of innovative training in the design and assimilation process of a new corporate identity. Design/methodology/approach The article is based on a description of the design process of a new corporate identity and its assimilation...

...John M.T. Balmer; Edmund R. Gray Recent environmental trends are forcing senior managers to give greater import to corporate identity and corporate communications. They are discovering that conventional methods of redressing identity problems are becoming progressively less effective because...