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Keywords: Customer relationship management
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Journal Articles
The role of mass communication methods in the development of tourism industry in Iran
Available to Purchase
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2014) 46 (6): 315–320.
Published: 26 August 2014
...Mahmoud Zamani; Changiz Valmohammadi Purpose – The purpose of this paper is to investigate the role of new methods of mass communication (employing customer relationship management (CRM) software and web site) in the development of tourism industry in Iran. Design/methodology/approach...
Journal Articles
The relationship between customer satisfaction and customer relationship management system; a case study of Ghavamin Bank
Available to Purchase
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2014) 46 (4): 220–227.
Published: 27 May 2014
...Alireza Rezghi Rostami; Changiz Valmohammadi; Jahan Yousefpoor Purpose – The purpose of this paper is to study the relationship between customer relationship management (CRM) system and customer satisfaction in branches of Ghavamin Bank in the capital city of Iran, Tehran. Design/methodology...
Journal Articles
Customer relationship management and service quality, a survey within the banking sector
Available to Purchase
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2014) 46 (2): 77–83.
Published: 25 February 2014
... is to reveal the relationship between the customer relationship management (CRM) and the service quality of bank Sepah of Maku in Iran. Design/methodology/approach – A structured questionnaire survey was used to collect data for this research, and this process was administered by conducting...
