...Poonam Chawla Purpose The purpose of this paper is to investigate the impact of employer branding strategy (a mechanism used by organisations to hire and retain competent talent) on employee engagement whilst simultaneously measuring the mediating effect of person-organisation (P-O) fit. Design...

...Christopher N. Arasanmi; Aiswarya Krishna Purpose The purpose of this paper is to examine the relationship between employer branding attribute of organisational support and employee retention in a government agency in New Zealand. Design/methodology/approach This study is cross-sectional...

...Sovanjeet Mishra; S. Pavan Kumar Purpose The purpose of this paper is to highlight e-recruitment and training comprehensiveness as the untapped antecedents of employer branding (EB) in the relevant literature, which might enhance the employer’s knowledge and lead to organisational development...

...Asuman Matongolo; Francis Kasekende; Sam Mafabi Purpose The purpose of this paper is to examine, empirically the relationship between employer branding attributes of reward strategy, people orientedness and; leadership and development on talent retention in institutions of higher learning...

... organization, therefore, can establish a strong employer brand by enhancing employees’ emotional attachment and further aides’ attraction and retention of talent. Originality/value – So far, all these important variables have been ignored in the academic literature especially in the context...