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Keywords: Marketing strategy
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2005) 37 (1): 18–24.
Published: 01 January 2005
... targets is no longer enough; today's sales professionals are also asked to minimize price and service concessions, keep internal sales support costs low, and build account profit margins. Marketing strategy Negotiating Sales Pricing © Emerald Group Publishing Limited 2005 ...
