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Keywords: Quality awareness
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2008) 40 (3): 146–151.
Published: 18 April 2008
...Morag Mathieson; Julia Blair Purpose The purpose of this paper is to share the learning gained from the experiences of The Glenmorangie Company in driving a step change in quality awareness within the business. Design/methodology/approach The approach is taken in terms of raising...
