... stakeholders in management education. Design/methodology/approach This premise is based on prior literature sources together with an example from the author's own teaching practice – a part‐time Master's programme focused on sales managers. Findings It is possible for company sponsors...

... and their relationships. One to one executive coaching has run alongside the training to provide support and skills tuition to Cleanaway's sales managers. The results for the company have been stunning with sales consultants more than doubling the number of visits they are making to clients and achieving substantial...