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Keywords: Sales training program
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Journal Articles
Training evaluation of a sales programme in a Portuguese cosmetics SME
Available to Purchase
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2021) 53 (3): 283–293.
Published: 22 March 2021
... of the study regards the ROI estimation for an SME’s sales training programme. SMEs are not often addressed in the training evaluation literature. Because SMEs have limited organisational resources, and they do not invest much in training. Further, this estimation requires data gathering and reporting...
