Keywords: Services marketing
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Journal Articles
Industrial and Commercial Training (1997) 29 (1): 16–25.
Published: 01 February 1997
... very successfully to a diverse range of contexts. © MCB UP Limited 1997 Marketing Services marketing Universities 1 affordability; 2 ownership and control; 3 fear of poaching; 4 limited horizons; 5 pressure of growth; and 6 size. These attitudes...

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