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Keywords: Tenure
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Journal Articles
Journal:
Industrial and Commercial Training
Industrial and Commercial Training (2019) 51 (4): 209–227.
Published: 26 February 2019
...Decha Dechawatanapaisal Purpose The purpose of this paper is to investigate the mediating effect of brand identification between internal branding and brand citizenship behavior as well as brand loyalty, and the roles of working generation and organizational tenure as moderators...
