... at: c.evans@worc.ac.uk © Emerald Group Publishing Limited 2010 Customer retention Customer loyalty Training agencies Recent marketing activity has seen a shift in emphasis among marketers from a traditional transactional approach, to one that seeks a more long‐term relationship...

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... of target market‐related needs, attitudes, and promotional strategies. © MCB UP Limited 1993 Marketing Questionnaires Skills Small‐to medium‐sized enterprises Training Training agencies Training and Enterprise Councils VOLUME 25 NUMBER 4 1993 Marketing Training Needs ARE TECS MAKING...