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Demystifying the impact of artificial intelligence word-of-mouth (AI-WOM) and knowledge management on social media engagement: comparing Vietnam and China

Khoi Minh Nguyen, Kim Ngoc Nguyen Thi, Bich Ngoc Hoang, Linh Dan Dang, Anh Kiet Truong Nguyen, Duc Minh Dinh, Ngan Thanh Nguyen

Information Discovery and Delivery 1–28.

https://doi.org/10.1108/IDD-09-2025-0239

Published: 08 June 2026

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