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Keywords: AI WOM
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Journal Articles
Khoi Minh Nguyen, Kim Ngoc Nguyen Thi, Bich Ngoc Hoang, Linh Dan Dang, Anh Kiet Truong Nguyen, Duc Minh Dinh, Ngan Thanh Nguyen
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–28.
Published: 08 June 2026
...Khoi Minh Nguyen; Kim Ngoc Nguyen Thi; Bich Ngoc Hoang; Linh Dan Dang; Anh Kiet Truong Nguyen; Duc Minh Dinh; Ngan Thanh Nguyen Purpose This study aims to investigate the impact of artificial intelligence word-of-mouth ( AI WOM) on consumer social media engagement ( CSME ), with a particular...
