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Keywords: Holiday trips
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Journal Articles
From desire to reality: role of social media influencers in travel intention on holiday trips
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–13.
Published: 04 November 2025
...Safdar Khan; Alia Athar; Ruqaiya Firdaus Purpose Social media influencers (SMIs) deliberately shape travel intentions by recommending destinations and experiences and motivating followers to plan their holiday trips. Design/methodology/approach This study deployed a purposive sample method...
