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Keywords: Attitudes
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2022) 36 (2): 340–357.
Published: 08 June 2021
...Joyce Han; Han Chen Purpose Social media (SoMe) influencer marketing is a popular practice. The current study examines the interplays between SoMe influencers' source credibility, Millennial users' attitudes and intention to travel. It further investigates the moderating role of SoMe influencer...
