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Keywords: Brand advocates
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2025)
Published: 20 June 2025
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Scientometric Bibliometrics Brand advocacy Brand advocates Performance analysis Science mapping Citation analysis Highly engaged consumers become “brand ambassadors”, spreading valuable good word-of-mouth about...
