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Keywords: Celebrity involvement
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2025) 39 (2): 230–253.
Published: 08 March 2024
...Nasra Shokat Kara Purpose Although previous studies have examined the influence of celebrity involvement in behavioural intentions, the role of celebrity dimensions such as attraction, self-expression and centrality in influencing tourists’ intention in the context of developing countries...
