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Keywords: Choice-based conjoint analysis
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Journal Articles
An application of choice-based conjoint analysis to measure willingness to pay for casino buffets
Open Access
Journal:
International Hospitality Review
International Hospitality Review (2024) 38 (2): 376–396.
Published: 03 July 2023
...Tevfik Demirciftci; Amanda Belarmino; Carola Raab Purpose The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP). Design/methodology/approach Choice-based conjoint analysis was used in this study...
