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Keywords: Cognitive appeal
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2025) 39 (2): 304–322.
Published: 25 March 2024
... message framing through emotional and cognitive appeals to influence consumer perceptions of the Gideon Bible in USA hotel rooms. The study uses the theory of deontic justice to measure the impacts of messaging on consumer perceptions of the morality of the Gideon Bible as suicide prevention in hotels...
Includes: Supplementary data
