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Keywords: Discovery theory
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review 1–21.
Published: 01 January 2026
... are a product of an individual’s unique actions. Although like discovery theory, which posits that discontinuous opportunities exist in the world and are waiting to be discovered (Alvarez & Barney, 2007), creation theory views opportunities as those that are discovered due to an entrepreneur’s unique...
