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Keywords: Emotional appeal
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2025) 39 (2): 304–322.
Published: 25 March 2024
.../legalcode Deontic justice Controversial CSR Hotels Messaging Emotional appeal Cognitive appeal In the U.S., there is a fervent atmosphere of debate and discussion surrounding contentious ideas, opinions and beliefs (Dutton & Residorf, 2019). As the influence of individuals grows...
Includes: Supplementary data
