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Keywords: Hotel marketing mix
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review 1–18.
Published: 05 February 2026
...Rashed Al Karim; Fabiha Tasnim; Mohammad Wahidul Islam Purpose The study investigates the association between hotel marketing mix, tourist satisfaction, revisit intention in the Bangladesh hotel industry, highlighting the mediating and moderating effects of satisfaction and social influence...
Journal Articles
Hotels' marketing mix responses at insecurity-stricken destinations: a study in the US–Mexico border
Journal:
International Hospitality Review
International Hospitality Review (2022) 36 (1): 131–155.
Published: 11 January 2021
... be seen at http://creativecommons.org/licences/by/4.0/legalcode Crime-ridden destinations Drug cartels Hotel marketing mix Tourism crisis Tourist risk US–Mexico border Risk and insecurity crises are a growing issue worldwide (Pennington-Gray, 2018) and are among the major problems...
