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Keywords: Human brand
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2018) 32 (1): 60–74.
Published: 18 October 2018
... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Millennials Credibility Equity Human brand Nonhuman brand A specific name, sign, symbol or logo of any product is known as a brand. Hotels...
