...Dina Marie V. Zemke; Wenjia Han; Carola Raab Purpose Robotic technology is increasingly prevalent in the restaurant industry. The purpose of this study was to explore various factors that impact quick-service restaurant (QSR) guests’ attitudes toward robotics and the guests’ intentions to visit...

... that source credibility had a significantly positive influence on the SoMe users' attitudes, which in turn was positively associated with the intention to visit the endorsed destination. Moreover, both relationships were strengthened for SoMe influencer followers than for nonfollowers. Originality/value...