...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Casino buffets Willingness to pay Choice-based conjoint analysis Restaurants Las vegas Tevfik...

...Marta Soligo; Brett Abarbanel Purpose This article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and intangible heritage use in design and marketing strategies. Design/methodology...