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Keywords: Millennials
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2018) 32 (1): 60–74.
Published: 18 October 2018
...Junaid ul Haq; Mark A. Bonn Purpose The purpose of this paper is to obtain perceptions from three distinct millennial segments about human and nonhuman brands related to travel. Specifically, inter and intra relationships between human and nonhuman brand credibility and equity constructs were...
