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Keywords: Mood congruency
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2019) 33 (1): 5–15.
Published: 07 January 2019
... processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality. Also, support for mood congruency judgment is found. Participants in the field study who had been exposed to music indicated that they made efforts to improve their mood and subsequently had more...
