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Keywords: PLS-SEM
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2022) 36 (2): 373–393.
Published: 26 March 2021
... rather than model confirmation, thus the technique used and found to be appropriate was partial least squares structural equation modelling (PLS-SEM). Findings Variances of social media were used in the demographic groups and found that there was no significant difference found as per age...
