... context, considering tourists' changing expectations and satisfaction. Design/methodology/approach Drawing on Expectation Disconfirmation Theory (EDT), the research develops a conceptual model to explore the relationship among perceived value, destination image, experience quality, destination...

...://creativecommons.org/licences/by/4.0/legalcode Cultural tour Perceived value Tourist satisfaction Tour guide competency Cappadocia The notion of perceived value has become a recent subject of interest among marketing managers and researchers (Caber, Albayrak, & Crawford, 2020 ; Um & Yoon...

...Dora Yeboah Purpose The different dimensions and contexts within which value is co-created has generated varied views of how value is understood or formed. This study aims to examine employee-guest perceived value as important factors for the successful implementation of value co-creation (VCC...