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Keywords: Power distance
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Journal Articles
The impact of linguistic style on customer satisfaction: a cross-cultural empirical study in Ecuador
Journal:
International Hospitality Review
International Hospitality Review (2023) 37 (1): 125–142.
Published: 29 July 2021
...Alei Fan; Hubert B. Van Hoof; Xueting Dou; Ana Lucia Serrano Purpose Drawing on the dual process theory and the cultural dimension of power distance, the current research investigates the impact of a specific service clue—the linguistic style of address forms (salutation) in hotel manager letters...
