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Keywords: Restaurant segments
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2021) 35 (1): 41–56.
Published: 20 January 2021
...Bendegul Okumus; Ahmet Bulent Ozturk; Anil Bilgihan Purpose The purpose of this research is to examine the dining out activities of Gen Y's in the United States. In particular, it focuses on dining frequency, restaurant selection, restaurant segments and demographic features of Gen Yers. Design...
