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Keywords: SME's
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review 1–26.
Published: 19 August 2026
...Anastasios Koukopoulos; Adam Vrechopoulos; Chris Lazaris Purpose This study aims to explore how small and medium-sized enterprise (SME) hotel managers in Greece perceive the integration of Generative AI (GenAI)-based services into various aspects of hotel operations. It seeks to identify both...
Includes: Supplementary data
