...Syed Ahamed Suban Purpose This study intends to give a complete bibliometric analysis of brand advocacy research, showing its intellectual and social structure, trends, and prospects. The analysis, which uses data from the Scopus database, combines performance analysis and science mapping tools...

... the most cited articles, journals and authors. Science mapping was conducted using co-citation, co-authorship and keyword co-occurrence analysis. Findings The results show that research in Indian tourism has been rising steadily since the 2000s. The author’s keyword analysis suggests that research done...