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Keywords: Seeking motivation
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2019) 33 (2): 126–141.
Published: 25 October 2019
... that this difference affects travel motives. While no study has examined the motives to attend non-traditional festivals in the context of Saudi Arabia, a recent study has shown that two seeking motivations (i.e. food and entertainment) and two escaping motivations (i.e. diversion and escape) dominate on the part...
