...? Social media are interactive platforms that create, modify and share user-generated content (Kaplan and Haenlein, 2010), which is the content created and posted by web users. With the advent of smart devices and Internet, the utilisation of social media has been on a rise, specifically in tourism. Social...

...Shruti Gulati Purpose While researchers have studied the impact of social media on tourist behaviour Milano et al. (2011) and Hays et al. (2013), very few studies have explored the impact of social media on sustainable tourism, and thus, it can be said to be in its “infancy” (Han...