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Keywords: Sustainable service innovation adoption
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review 1–24.
Published: 13 August 2025
...Md. Farijul Islam; Abdur Rahim Purpose The purpose of the study is to explore the drivers of sustainable service innovation adoption (SSIA) and their relationship with the competitive and sustainability performance (SP) of tourism accommodation firms (TAFs) using technology–organization...
Includes: Supplementary data
