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Keywords: Tour guide competency
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Journal Articles
Journal:
International Hospitality Review
International Hospitality Review (2025) 39 (2): 254–277.
Published: 23 February 2024
.... This study further examines the moderating role of tour guide competency in the relationship patterns concerned. Design/methodology/approach Empirical data were collected via a survey from 420 foreign tourists who visited Cappadocia and participated in guided cultural tours. Partial least squares...
