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Keywords: Willingness to pay a premium
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Journal Articles
QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium
Open Access
Journal:
International Hospitality Review
International Hospitality Review (2019) 33 (2): 106–125.
Published: 04 October 2019
... dimensions of sustainability and the extent to which customers perceive that QSR implement such practices. Second, the effect of these summated scales on the willingness to pay a premium (WTPP) for sustainability practices were assessed by means of a logistic regression. Findings The findings indicated...
