Keywords: Word of mouth
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Journal Articles
International Hospitality Review (2024) 38 (1): 81–100.
Published: 15 August 2022
.... Electronic word-of-mouth is a technique of communicating with consumers in order to share their experiences, and it is a significant marketing tool for hotels. This paper aims to identify the main themes shared in online reviews by tourists visiting eco-friendly hotels, and which of these themes were...

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