The purpose of this paper is to explore the factors that influence internationally mobile students’ decision making regarding their choice to study in Hong Kong and Taiwan.
The existing literature on student motivation was examined, particularly factors relevant to the two key jurisdictions. Subsequently, a qualitative study was conducted to verify and expand upon these factors.
This study found a high degree of overlap between the two jurisdictions. However, Taiwan-based students emphasised elements such as the political climate, and the opinion of family, friends and peers, whereas academic quality and the perception of authority figures featured more for Hong Kong-based respondents.
The similarities and disparities between the two jurisdictions provide insights for decision makers, as well as avenues for further research.
This paper builds upon prior research into international student destination choice by exploring students’ decision-making process through qualitative research; thus, highlighting previously unexplored factors.
