Chinese students’ decisions to undertake postgraduate study overseas Available to Purchase

Dr Lei Zhu works as Lecturer and Director of BA Marketing for Eurasia University (China). He acquired Bachelor Degree of Business Administration & Marketing in Manchester Metropolitan University. As one of the International Scholarship winners, he also earned MSc Financial Services Management and PhD in Business and Management at the University of Salford. His main research interests include international higher education, country-of-origin effects, Chinese cultural development, etc. He has contributed to papers in British Academy of Management, the National Association of Vocational Education of Shaanxi China and Innovation Fund Project in Eurasia University.

Dr Peter Reeves is Lecturer at Salford Business School. He was educated at the University of Birmingham where he earned Bachelor of Commerce Honours Degree, MSc in Economic Development Research and Policy and a Doctorate in Commerce. He has held the Joseph Chamberlain Scholarship. His main research interests include political marketing and brand marketing. He has published in the European Journal of Marketing, Journal of Brand Management, Journal of Non-profit and Public Sector Marketing, and has contributed to papers in leading international conferences such as the World Marketing Congress, European Marketing Academy Conference, etc. He is Fellow Member of the Academy of Marketing Science, Member of the Academy of Marketing and Senior Fellow of the Higher Education Academy.