Hospitality certification: experiences in North America ‐ international implications

An in‐depth analysis of hospitality certification programmes was conducted. The study revealed important insights on certification demographics, development processes, certification paths, administration, benefits of certification, credibility and the future of certification programmes. It is found that developing certification programmes commonly involves a long and detailed process. There are serious obstacles in getting association membership to adopt certification programmes. Associations prefer to develop, and manage their certification programmes. Certification programmes seem to benefit both associations and members.