Diversity management in practice

Presents the findings of a research project which analysed diversity management approaches, and in particular the ethnic minority policies of international hotel chains operating in San Francisco. The primary research was based on the work of Kandola and Fullerton (1994) and included questionnaires and interviews with seven human resource directors. The study did not intend to create a representative sample or to explore diversity management practices in general. It concentrated on gathering in‐depth data on hotels which were expected to have the most advanced policies and practices in the area of diversity management and equal opportunities. Most of the sample hotels implemented a “reactive diversification strategy” which tolerates, but does not expressly value, the diversity of a workforce. Therefore, many of the sample hotels could be categorised as plural organisations which focus on affirmative action programmes required by law and equal opportunity training. To achieve some of the benefits of diversity promoted by supporters of diversity management, the hotels would have to change from plural to multicultural organisations which foster and value cultural differences.