Analysis of training and education needs of mainland Chinese tourism academics in the twenty‐first century Available to Purchase

China’s tourism and hotel education at tertiary level started in the late 1970s. A lack of qualified tourism educators and employees is a common concern for all levels of Chinese tourism education. Further education and training for the faculty in institutions has become an urgent need for the Chinese government and the institutions themselves. The purposes of this study are to examine the education needs of tourism academics in terms of their perception of the value of upgrading their qualifications, the likelihood of further studies, levels of attainment, preference of study places and possible barriers; to understand the degree of importance of upgrading their qualifications; and to identify the main tourism training and education issues facing China in the twenty‐first century. The results suggest that the Chinese academics perceive upgrading their qualifications and getting more exposure to the outside world as important to them. The training and education issues facing China in the twenty‐first century are improvement of the tourism education system and its structure, improvement in the design of the syllabuses with more language training and the balance of theory and practice, change from a traditional teaching mode to a more modernized innovative and interactive teaching mode, and greater responsiveness of education to the needs of the industry.